Diego Simeone, Atlético de Madrid’s 650 million euro method: from the ‘accomplished cycle’ to yet one more Champions League qualification

solely the Manchester CityHe actual MadridHe BarcelonaHe paris saint germainHe Bayern Monaco and the Juventus they performed the Champions League in every of the previous ten seasons, other than the Atletico Madrid From Diego Simoncertified final Sunday for the eleventh consecutive 12 months on the event, up to now earlier than his arrival, so routine now and supply of revenue for 650 million euros within the final decadeafter a event through which he was labeled ‘cycle full’ and was in a position to convert again.

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From 2013-14 to 2023-24, the Argentine coach and his workforce haven’t missed any appointment with the Champions League, infallible in that aim in every of his eleven total championships answerable for the rojiblanca workforce. “Make them put on the black swimsuit for some time (which he wears in Atlético matches on the bench) for eight months after which they’ll perceive it’s not that straightforward”stated Simeone, after sealing his cross in a 3-0 win over Osasuna, with a aim from Angelo Correa included, one of many three Argentine world champions that make up the workforce, together with Rodrigo De Paul AND Nahuel Molina.

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Photo: José Jordan / AFP.

Only these six groups (5 have already certified for subsequent 12 months’s event, however not Juventus, which this Monday was penalized with a 10-point discount for monetary irregularities) have reached it. Not yet another. None of the greater than 60 units who’ve since appeared at the very least as soon as within the Champions League. Not even Liverpool. Nor him Manchester Utd. Nor him Chelsea. Nor him Arsenal. Nor him Tottenham. Nor him Internow finalist, nor the Milanneither Naples, nor the Rome. Nor him Borussia Dortmund. Not the port.

Atlético did, with out having dropped off the LaLiga podium in any of these ten earlier seasons (the eleventh season has but to outline its place, seven factors above Real Sociedad in fourth, and two forward of Real Madrid in third). In 2013-14 and 2020-21 he went to the Champions League as champion, in 2017-18 and 2018-19 as runner-up and in 2012-13, 2014-15, 2015-16, 2016-17, 2019-20 and 2021 – 22 as third. No one has been forward that far on this competitors besides Real Madrid and Barcelona… and never all the time.

When he moved to the substitute bench in January 2012, Miguel Angel Gil Marinthe membership’s chief govt officer and largest shareholder, Simeone requested “4 or 5 ‘Champions’ in a row to have the ability to steadiness and develop as a membership”. they’re eleven. The quantity that the coach signed on the remaining whistle towards Osasuna. Now he desires to be second, his present place. you’re gone Spanish, Royal society AND villareal on the horizon.

Impressive financial development

Photo: REUTERS/Pablo Morano
Photo: REUTERS/Pablo Morano

The impression of the Champions League is essential for Atlético. Its present dimension or its squad (in 2021-22 it spent 212.940 million euros on the idea of ‘sports activities workforce’) with out counting signings (this course, between the Argentine world champion Nahuel Molina and the acquisition of Antoni Griezmann invested 40 million eurosfor instance) are instantly linked to his fixed presence within the Champions League, to every little thing he means to the rojiblanca workforce as a supply of stability.

From all views. In sports activities, in continuous competitors in probably the most prestigious event on this planet (runners-up in 2013-14 and 2015-16; semi-finalist in 2016-17; quarter-finalists in 2014-15, 2019-20 and 2021-22; eradicated in spherical of 16 remaining in 2018-19 and 2020-21 and misplaced within the group stage in 2017-18 and this final 12 months) and economically, through which he seems as an indispensable issue within the heights that he strikes now.

“We went again to repeating one thing that at one level appeared difficult”, the Argentinian coach underlined on Sunday. Under his command, the Champions League generated direct revenue for Atlético de Madrid as much as 650 million eurosready for the tv “market pool” to affix this marketing campaign (some 8 million) and the portions already sure within the subsequent version, some 15.5 million eurosfor his or her easy participation.

For instance, in a subpar tour like this season’s group stage, the place they had been painfully eradicated in backside place, with only one win and two attracts from six matches, they’ve up to now achieved some 51 million eurosfor the 30,699 that correspond to their UEFA rating (it’s the sixth by coefficient of the final 10 years), 15.64 for having performed within the first spherical and 4.66 for his or her sporting outcomes, even when they’ve been so disappointing.

Photo: EFE / Sergio Pérez.
Photo: EFE / Sergio Pérez.

In the figures distributed by UEFA between the ideas of wins, attracts, spherical progress, coefficient and tv market by nation, Atlético perceives 89.593 million euros final season within the Champions League, after they reached the quarter-finals (they had been eradicated on aim distinction by Manchester City, 1-0 within the first leg and 0-0 within the second leg).

In 2020-21, when he fell within the spherical of 16 with the Chelsea, had been 75.060 million euros; in 2019-20 (it reached the quarterfinals, when it was defeated in the one duel by Leipzig, within the midst of the Covid-19 pandemic) it was 91,454 million; in 2018-19, 85,650 million till elimination within the spherical of 16 towards Juventus; in 2017-18, outdoors the group stage, he made solely 31,730 (then he added 16,127 million as Europa League champion).

In 2016-17, as much as the semi-finals, he entered €60.615 million; In 2015-16, the final time he performed within the remaining, on the San Siro towards Real Madrid, he added 69.665 million; in 2014-15, when he was overwhelmed within the quarterfinals, 43,723 million; and in 2013-14, when he performed the decisive match in Lisbon, misplaced in additional time towards Real Madrid, he collected 52.687 millionin line with official knowledge from UEFA in its annual monetary reviews.

The impact on the steadiness sheet, amongst all of the sporting achievements of this whole period, is clear. Before Simeone, in 2011-12, the prediction was 129.8 million euros. Before the Covid-19 pandemic, which adversely affected all monetary facets of every membership, Atlético had achieved 515 million euros in his plan for that 12 months. A 297 % distinction between one second and the following, till the pandemic is diminished.

From 57% of preliminary factors to 73% put up World Cup

Photo: EFE/Kiko Huesca
Photo: EFE/Kiko Huesca

Simeone stays infallible in qualifying for the Champions League, which can also be elementary relating to coping with his continuity at Atlético 12 months after 12 months. “I nonetheless have one 12 months on my contract and it’s carefully linked as to if or not I’m within the Champions League. We’ll speak like we do yearly with Miguel (Ángel Gil Marín, CEO), Andrea (Berta, sporting director) and Enrique (Cerezo, membership president ) and as all the time we’ll search for the very best for the workforce”stated on this sense the coach, whose relationship ends in 2024, ready for there to be a renewal past that 12 months, however earlier than subsequent season begins.

The change was not so clear when Atlético went to the 2022 World Cup with a 1-0 defeat towards Mallorca. At the time, they had been fifth within the desk, 11 factors behind second-placed Real Madrid. Now he’s second, with two factors on the third, additionally the ‘Merengue’. So far he had received solely half of his video games: 7 out of 14.

“In November, we had been within the clinic and a health care provider got here and advised us we nearly died, however, properly, working everyday, trying like we predict on the time, what can we do? Worry about what your job is, get higher the workforce. You can’t enhance the opposite factor. Worry about working in order that the workforce improves. We labored, the boys adopted us and at this time the physician advised us that we’re nonetheless alive”Simeone defined after the 3-0 win over Osasuna, the eighth following at residence.

Between these first fourteen days, with 24 factors received out of 42 potential (57 %), and the next 21, when he scored 48 factors out of 63 (73 %) there are two totally different groups. The first is unrecognizable, the second is imposing. They have suffered simply two losses of their final 19 fights and have collected ten wins of their final twelve rounds. From Qatar 2022 onwards, he added 15 winshe gave up three attracts and suffered three losses, one fewer than in his earlier 14 rounds.

“Faced with difficulties, it’s important to select what to do, methods to behave. And I feel I’ve had, to start with, a wonderful response from the gamers, as a result of with out them it’s unattainable. They got here again from the World Cup another way, they confronted the totally different conditions with numerous character and the workforce has grown rather a lot”consider Simeon.

“Talking about names, from Oblak to Hermoso, on the finish of the season for Giménez, which is extraordinary; the second of Savic, the assistance of Axel (Witsel) in a spot that’s not his (central proper on the five-back line who has consolidated once more for twelve days, since Reinildo Mandava’s harm on February 25 towards Real Madrid), the big development of Molina, to not point out what Carrasco is doing, who’s a rare participant when he manages to play at that velocity, ” He has defined.

“De Paul’s imaginative and prescient of the sport, who sees what the others don’t see; Koke’s place (as a midfielder within the triangle in the midst of the sphere), who in that place is all the time tough to clarify, as a result of he has little restoration, however sees higher than the others and permits us to play higher; the momentum of Lemar; the assistance of Saúl; the expansion of Barrios; to not point out Morata, Memphis, Correa, every from his place giving us assist in order that the workforce that I discovered the offensive aim, Griezmann’s wonderful season, which supplies us a special participant within the squad, and all these guys on the market who, within the jiffy they had been in a position to play, gave their all to take us to the ultimate aim. difficult 12 months, the primary six months had been very tough,” he admitted.

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